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Saturday, 21 November 2009
HORIZONS 2008 
The annual management conclave of the Indian Institute of Management Kozhikode was held at its scenic campus from 10th to 12th of October 2008. The seminar was organized by the Industry Interaction Cell of IIM Kozhikode. Horizons 2008 revolved around the theme - “Looking East – Redefining Global Dynamics”. The primary focus of this three day event was on the Real Estate, Retail and Media & Entertainment Sectors.

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Horizons 2008 kicked off with the dignitaries lighting the traditional lamp marking the beginning of the event. Delivering the welcome address, Prof Anandakuttan B. Unnithan, welcomed the guests by stressing on the need for a platform as Horizons, where industry leaders and practitioners can share and enlighten the future managers on the challenges and opportunities of the real world. Sachin Pilot, Member of Parliament one of the key speakers couldn’t make it due to other commitments. However in a letter to the students of IIMK, he emphasized on the relevance and importance of the three sectors to the Indian economy and society.  


Mr. K Thiagarajan, CEO, Maytas Properties, the Chief Guest to the inauguration delivered the inaugural address by enlightening the eager gathering with the emerging real estate opportunities. Starting with a brief history of the realty sector in India, Mr. Thiagarajan spoke about the current scenario and emerging trends and formats of realty products. He lamented about the talent dearth in the industry and opportunities in terms of career in the realty sector.  


Ms. Sathya Saran Editor, DNA-ME, former editor of Femina 1993-2005, a women’s journalist since 1979, shared her experiences on the various phases of change of the Indian women and the role of media in the same. Citing numerous examples from her long career, she related the success and failure of many international luxury brands in India with their media partnerships. Ms. Sathya also emphasized on important factors as distribution channel, customer service and understanding the buying patterns of Indian consumers which, according to her, many reputed international brands failed to understand making them unsuccessful.  


The first day of Horizons had an entertaining panel discussion as a part of the media summit. The participants of the panel discussion Mr Dinesh Jain ( CEO, Zee Turner Ltd), Mr Deepak Chaurasia (Editor, Star News), Mr Pradeep Gupta (CMD, CyberMedia), Ms Sathya Saran (Editor, DNA – ME) and Ms Nisha Narayanan (Project Head, India, 93.5 S FM) discussed extensively on the topic of “New Media and Next Generation”. The panelists brought about the good and bad influence of media on the new generation and talked about the bad effects of news sensasilization done by various news channels. 


Deepak Chaurasiya quoted the story of Drauapadi's Swayamvara in Mahabharata while comparing the present-day consumers' minds to the rotating fish that Arjun aims at, to win the bride. Deepak maintained that it has become very difficult to understand the changing face of Indian consumers primarily because of the pace at which it is happening. He also stressed on the fact that although the average Indian consumer has become global, there is still a large section of population (the bottom of pyramid) which has not yet been addressed by many media companies. “If my left leg is on fire and the other is on ice, then on an average I am normal" quipped Dinesh Jain in jest while emphasising that analytical skills alone do not go into making a good media professional. With more than 300 channels, the industry has become cluttered and hence it is the people who have become the most important assets to any firm. Citing talent sourcing and retention as major issues impeding the fast growth of industry, he added that the right media professional is the one who is a fast learner, can adapt to change quickly, a risk taker and uses both – his left and right brain in good measure. 


The last session of the day had Mr. Ashoka Holla, Giraffe Entertainment who gave an interesting peek into the world of cinema. Ashok took the audience through the entire business side of the film industry talking about the entire movie-making process right from pre-production to the release of the movie. He said that film business is in critical need of a professional approach, which cn be used to solve several problems which plague the industry. 


The second day of the event concentrated on the Retail and the Real Estate sector with talks from a host of speakers from the industry giving insights regarding the sectors and its development. 


Mr. TV Thyagharajon, VP, Reliance Retail spoke on ‘Understanding the Concept of Private Labels’. India being in the primitive stage of development in retail, Mr. Thyagharajon explained on how organized retail will change the industry in coming years. Identifying how the role of brand changes as markets evolve, he noted that from being unbranded the consumers view brand as a personality and then view brands as icons. He viewed that local and foreign tie-ups and rural opportunities as the next big trends for retail development in the country. 


There were two panel discussions that were held in the later part of the day. The first panel discussion had Prof. Anirban Sengupta Mr. Susil Dungarwal, Colonel Upendra Sachdev and Mr. TV Thyagharajon discussing the topic “How healthy are different retail formats?” The panelists aired their view on the current scenario of the ‘mall concept’ and scope for improvements.The second panel discussion on “Pricing wars in real estate” was lively with speakers coming up with suggestions of improved interaction among builders, pricing models for real estate and the importance of low debt in the long term. 


The day continued with many more speakers addressing the students about the different aspects of retail and realty sector.Mr. Sandeep Agarwal, VP-Acquisitions, Kotak RE PE, spoke about the transaction cycle that is involved in the site development process. Sandeep spoke on how the industry has to overcome several obstacles brought about the global economic crisis, like decline in property prices, retreat by foreign funds and lower demand in commercial real estate. 


Other eminent speakers on day 2 included Mr. Sumit Chandna – AVP & Category Head, Aditya Birla Retail, Mr. Amit Puri-Director-Business Development, Ivanhoe Cambridge, Mr. Susil S. Dungarwal, Retail & Realty Analyst and Mr. Rituraj Verma, Director-Retail, Knightfrank.The third and final day of the event started on a great note with Mr. Shivakumar, Country Head, Nokia coming down to campus and enthralling the students with a insightful talk about the Future of Brands In the world. He talked about the concept of a brand and how the consumers and the marketers perceived its value. He also spoke about the growth in technology and how it has been able to reduce the product development life cycle. He ended his talk with an interesting quote that “Really strong brands will be those that do the thinking for the consumer”The third day saw more speakers from the retail and realty sectors talking about the vast developments happening in their respective industries. Some of the prominent speakers on the third day included Mr K Mohandas-Former President, Architects Association of India, Colonel Upendra Sachdev-Executive Director, Indian Franchise Association and Mr. Neeraj Joshi – Head Operations, Raymonds Retail. 


Horizons ’08 saw a record number of twenty five speakers across three industries come together – the highest to congregate for any event across all B-schools. The partners of the three day event were UTV, Sony, Puravankara, the Indian Franchise Association and indiabuilidinginfo.  

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