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Media hotshot and Padmashri awardee, Rajdeep Sardesai enthralled the students of IIM Kozhikode with
a talk on the changing face of the Indian media industry, on Friday, March 14th. In Kozhikode to
receive an award, he made a fleeting visit to the IIM Kozhikode
campus to
interact with the students.
While addressing the
enthusiastic audience, he spoke about the type of media journalism that is
existent in the country. He stated that the number of channels sharing the media space has
been growing with every passing day and hence the content has fallen to
mediocre standards. News is being sensationalized and made to look like a Page
3 event. He pointed out the alarming drop of ethics in journalism and the loss
of power of serious questioning by the media. “Page 3 has descended on to Page1
and chaddi-banian journalism is becoming popular” remarked Rajdeep.
He also emphasized the
power of the internet and the effect it will have on news coverage in the near
future. He suggested that the Indian citizens should be given an opportunity to
question the media and the content they cover everyday in the name of
journalism. He also laid strong emphasis on exploring rural areas and
bridging the divide between the India that is being celebrated and the India
that needs to be explored. He said that “Multimedia
model”
The session ended with
Rajdeep answering some of the inquisitive questions put forth by students
regarding the state of media in the country and the future
course of CNN-IBN and its contribution towards clean and powerful journalism. Prof. Lionel Aranha presented a memento to Mr Rajdeep Sardesai on behalf of the institute thus ending a memorable
evening and a day to remember at IIM Kozhikode.
Rajdeep Sardesai has been
one of the most prominent media presenters and journalists of India. He is the
editor-in-chief of CNN-IBN, one of the leading news channels in the country.
Having started his career as a journalist for the Times of India in 1995, he
shot to fame working as a news presenter at NDTV. His show “The Big Fight” was one of the most popular shows on television. He
left NDTV to start his own news channel CNN-IBN in collaboration with TV18 and
CNN. The channel has achieved
unprecedented success among the Indian audience and has been voted as the best
English news channel for the past two years.
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