The Social Services Group (SSG), IIM Kozhikode, organized Grass Roots 2008 at the IIM-K campus. Grass Roots 2008 is an attempt by the SSG to improve the interaction of the students with the local community so as to help SSG direct their efforts towards serving the local community better.

The SSG was also successful in having noted personalities like Mr. Zakkeer, the president of Malabar Chamber of Commerce, the family of Mr. Jang Pangi (IPS), Additional Director General of Police, Northern Region, Calicut, Mr. B. K. Upadhyay (IPS), Commissioner of Police, Calicut, Mr. Raj Mohan, Superintendent of Police, Crime Branch, Calicut, and renowned film maker Mr. P. V. Gangadharan participate in the event.

"The participation of such leaders of the community would help SSG broaden the scope of its work and create a platform for SSG to interact with socially-inclined organizations and people, thus laying the ground for future collaboration," said Ajith, a member of the SSG.

As a part of Grass Roots 2008, campus tours were organized for the visitors, wherein they were shown around the scenic campus and the academic area. Various stalls for food and games were organized to entertain the visitors in between the tours. The grand finale of the event was a magic show by Gopinath Muthukad, the famous magician whose unique motto of 'Magic with a Mission' entails using magic as a tool to spread virtuous ideals among people. Mr. Muthukad's show of magic enthralled the more than 1,200 visitors, leaving them wanting more and ended the event on a memorable note.

Grass Roots 2008 was sponsored by Sadbhavana World School, IMS and KVR Motors.